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Last month, the International Center of European Football welcomed Matthieu Ruffet, a mental performance expert and football psychologist, to the technical team. Upon speaking with Matthieu, we were able to get a better understanding of his role and the objectives of his position, including insights into how he guides players to develop mental strength and confidence.

Career and Background

Matthieu’s educational background is in Sociology and Psychology. He holds a Bachelor’s degree (B.S) in Psychology, a Master’s degree in Sociology, and a PhD from the Advanced School of Social Sciences of Paris making him highly qualified to help the ICEF players reach their maximum potential.

Prior to joining the ICEF, Matthieu held positions at Paris Saint-Germain and Chelsea F.C. He was a Sport Scientist, Psychologist & Sociologist for Paris Saint-Germain for 4 years, and was recently in charge of Scouting & Methodology for Chelsea F.C.

A key role for players’ success through mental and psychological support

My role at the ICEF is to offer mental and psychological support to the players, as part of their holistic development as players and human beings. I accompany players individually on a daily basis in order to manage their possible doubts or fears.

Matthieu works on instilling in players the important values of sport, developing their professionalism and love of football, and works on forming with them a state of mind that is needed to perform at the highest level. Matthieu’s hands-on approach is based on observations and analyses, through forming close bonds with players.

Along with working individually with players, Matthieu implements a holistic approach by also working with the staff to enhance player development on and off the field. Players receive all the necessary tools to tackle their daily struggles and trials that come with wanting to become a professional football player.

 “Through observation, individual interviews and a holistic analysis encompassing individual situations, personality, and the environment, I engineer a global improvement strategy at different levels (sports, organization and methodology, cultural integration, etc.), that is implemented in collaboration with each player.”

Matthieu also creates and leads workshops on themes with tactical intelligence which appeals to the new area of sport performance innovation. Topics include intellectual dimensions of football, the ability to understand the complexity of the game (as a tactical work) and the intimate link between the player’s personalities and their role on the field (as sociological work). Matthieu’s innovative work and approach stems from his unique role within the ICEF, not typically seen in other academies. His support provides a competitive advantage to the ICEF players.

A clearly defined process

Matthieu mentions that for the process to be effective, a real relationship based on trust and benevolence needs to exist. He wants players to see him as a resource of help and advice. The first contact is usually made through first interviews to “get to know” the players and break the ice. “The goal of this first interview is to build a base upon which players can develop. We [Matthieu and the player] set goals together and gradually move forward and try to see structural progress.”

The second step in the process is to gradually assess the progress players have made throughout the season. Assessments can be done through one-on-one talks, introspection exercises, or by asking a series of questions where players reflect upon their progress. Throughout this process, Matthieu continues to observe the players in training and matches to note the developments and compare them with the players’ own feelings.

Matthieu also writes individualized reports and summaries of players’ personalities, strengths, and things they need to work on. The process does not stop here for Matthieu, as he continues to be present for all players and is available before big matches, tryouts, and other important moments so players can feel extra prepared and confident.

The most important thing lies in my ability to observe and build trust with all the players, coaches and members of the ICEF staff. Confidence is the key to collective success and therefore, for me to do by job efficiently and effectively, players and coaches must feel they can trust me.

The importance of psychology and the mental aspect of football at the ICEF and beyond

Football has undergone several major changes and revolutions. In this new era, sport performance will be achieved through sociology and neuroscience. Football and other high-level sports are about learning to suffer, learning to sacrifice oneself, and therefore inseparable from mental strength.

Becoming a professional football player is a long journey and it is essential to be aware that it is all about determination. Matthieu understands that knowing how to face and react to the trials and failures of everyday life is a key component for players to succeed in football and in life. He mentions that “Players must aim for permanent improvement and never give up. They have to be rigorous, involved, determined and have enough self-confidence to always take the next step.”

Matthieu works with the players to implement this ideology that there is no failure but only lessons to be learned, to develop a winner’s mindset which consists of passion, know-how, faith, rigor, and determination.

Helping players develop this mindset and ideology prepares them for all the obstacles they may encounter at the ICEF and beyond. Factors such as defeat, fear, injuries, and pressure can become the daily life of high-level players and knowing how to stay calm, practice self-control and having that winner’s mindset will guide players to consistently seek improvement and have enough humility to progress to the next level.

Through the professional environment Matthieu creates by working with players and the coaching staff alike, along with his constant availability, knowledge, and advice for players, the ICEF establishes itself as a development Center where youth players experience a unique holistic football development and are expertly prepared, physically, and mentally to reach the next level.

Tryout Now!

The ICEF is the most complete football academy, providing a holistic training program that encompasses all aspects of football preparation, including psychology and mental support to optimize players’ chances of success at the professional level and in life.

Only a few spots remain available to join the ICEF for the 2021-2022 season

Humanities Teacher, History, Geography, American Government

Claire Watts

Claire joined the Academy in 2021 and currently serves as Head of the Humanities Department. Originally from North Carolina, she completed her studies at the University of Oregon, earning degrees in Archaeology, Biological Anthropology, and French, along with a SLAAT teaching certification.

Her academic journey was also the start of a great personal adventure: on her very first day at university, Claire met a French student who would later become her husband. They married just two days after graduation (where she graduated with honours) and moved abroad together two days later.

At the Academy, Claire is known for her compassion, her passion for the humanities, and her dedication to ensuring her boys have a wonderful experience. Outside the classroom, she enjoys dancing, organizing dinner parties, and traveling the world to visit historical and archaeological sites.

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English and Literature Teacher / Academic Advisor

Amy Bench

Amy joined the academy in 2021 and currently leads the English Department. Originally from the UK, she holds a degree in English Literature and a PGCE in Secondary Education from Lancaster University. With over a decade of international teaching experience, Amy has worked in the UK, Italy, and France, including at two of the UK’s top high schools and an international school in Turin. 

In 2016, she moved to the French Alps, inspired by her passion for the mountains. Outside the classroom, Amy is an avid hiker, climber, snowboarder, and traveler. She is also a certified yoga instructor and regularly organizes yoga, meditation, and art workshops at the academy offering a holistic approach to learning.

French Teacher

Héloïse Evans

Héloïse is a native French speaker, who studied French language and literature at University in France before moving to the UK. While living in the UK, Héloïse pursued a teaching qualification at Brighton University and went on to teach languages in a variety of schools in the south of England. Héloïse has 15 years of experience teaching students from a young age through to the end of high school as well as taking on pastoral roles. 

After living in the UK for nearly 10 years, she decided to return to the beautiful region where she was born, to raise her family amongst the foothills of the Alps. She loves spending time outdoors, hiking or skiing in the mountains with her family. Teaching has always been Héloïse’s passion and she delights in passing on her love of the French language. She is always looking for new and innovative ways to challenge and inspire her students to help set them on the path to a fulfilling and successful future.

Biology, Anatomy & Physiology, Junior Science Teacher

Emma Newman

Emma is a British teacher with 20 years of teaching experience across all phases of education. Her background includes 10 years teaching high school and junior school in London, where she held Pastoral and Departmental Leadership roles. She then spent 9 years at a London university, training graduate and postgraduate students to become teachers themselves. 

Emma relocated to France in 2021 to follow her passion for outdoor activities and broaden the life experiences of her young daughter. Outside of teaching Emma enjoys the vast range of sports and activities that the nearby mountains and lakes offer. Having joined the PSG Academy Pro teaching team in 2023, Emma has been keen to create a positive learning environment, linking scientific topics to football as well as the previous knowledge and experiences of her students.

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Math, Physics & Chemistry Teacher

Hans Kolster

Hans is a Dutch mathematics educator with extensive experience in private international schools. Passionate about inspiring students, he believes in building strong relationships, setting high standards, and helping each individual realise their full potential.

Three years ago, Hans moved to the French Alps to embrace an active lifestyle in a stunning setting.

Now in his fourth year at PSG Academy Pro, he feels privileged to be part of a dedicated team, and is excited to support motivated athletes who are working hard to turn their dreams into reality. 

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ESL Teacher, Communications Coordinator

Barbara Hill

Barbara is a native British English speaker with 20 years of international teaching
experience. After earning her Bachelor of Education from Manchester Metropolitan
University in 2005, she taught in the UK, Australia, and France across public, private, and international schools.

Drawn by her love of mountains, she relocated with her young family to Thonon-les-Bains, where she enjoys the Alpine region of the mountains and lakes. She spends her free time skiing, cycling, swimming and having adventures with her family and friends.

At PSG, Barbara aims to inspire student-athletes to embrace new challenges and thrive, creating a supportive environment where they are motivated to achieve both their academic goals and personal passions.

Program Director

Leandro Cruz

Leandro, a native of Brazil, had a professional career as a football player before transitioning into education. With 15 years of experience in the French school system, he has dedicated his career to guiding student-athletes toward both academic and athletic excellence.

Beyond the classroom, he plays a crucial role in securing college placements for high school graduates, ensuring they successfully transition to higher education while balancing their sports commitments.